In the dynamic world of marketing, understanding your customer is paramount. As Steve Jobs famously said, "You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll move on to something new." The key to staying ahead is getting close to your customers.

This course will teach you how to conduct and moderate Empathy Interviews to deeply understand your customers' needs, desires, and pain points. Gain the skills to extract valuable insights that drive your marketing strategies and keep you aligned with your ever-evolving target audience.