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Certification

Discuss for Brand Teams


Description

Learn how to leverage Discuss to gather real-time insights, refine marketing strategies, and address key pain points like increasing awareness, boosting revenue, and strengthening brand voice.


This certification is suitable for Marketing Managers/Director and Brand Managers/Director who are getting started with Discuss.


Learners will be able to


Gather qualitative research insights to optimize messaging, visuals, and targeting strategies.

Utilize Discuss features to generate actionable insights for campaigns and product development.

Develop a continuous process for testing and refining messaging, products, and campaigns.

Use Discuss tools to monitor brand perception and align marketing strategies with business goals.


Content
  • Discuss for Brand Teams
  • Self-Paced Feedback
  • Create Activities
  • Analyze Activities
  • Human-Led Interviews
  • Connect Face-to-Face
  • Create a Discussion Guide
  • Create a Custom Vocabulary
  • Optional Interview Materials
  • Analyze Human-Led Interviews
  • Uploaded Research
  • Create a Research Repository
  • Report
  • Go from Quote to Clip to Highlight Reel
  • What's Next
  • Scale Research. Reach Global.
  • Create your Project
  • Congratulations!
  • Course Experience Feedback Survey
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever